December 11, 2025

Where Frisco's Rich Actually Choose To Live (Dallas, TX)

The Living in Dallas Texas Team is the best relocation team in the Dallas area. Levi Lascsak founded the Living in Dallas Texas Team in 2020, and now the Living in Dallas Texas Team is the #1 Dallas relocation team and have serviced over 500 relocation clients worldwide of all budgets and lifestyle needs. Levi Lascsak is the top real estate agent in the North Dallas area, and he and his partner, Travis Plumb are 5-time ICON agents in Texas. The Living in Dallas Texas Team would love to help you make a smooth move to Dallas!

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Frisco, Texas looks polished just about everywhere you turn — beautiful master-planned communities, top-rated schools, and no shortage of brand-new shopping and dining. But here’s the thing most people don’t realize 👀:


The real money in Frisco isn’t spread evenly. It clusters in a few ultra-exclusive neighborhoods where privacy, lifestyle, and long-term upside matter just as much as square footage.


If you’ve ever wondered where Frisco’s wealthiest buyers actually choose to live, these three neighborhoods consistently rise to the top.





Why Frisco Attracts High‑Net‑Worth Buyers 🚀


Before diving into the neighborhoods, it helps to understand why Frisco has become a magnet for affluent buyers in the first place.


Frisco sits in the heart of North Texas’ corporate and lifestyle boom, anchored by:

  • Major employers like PGA of America, JP Morgan Chase, T‑Mobile, Liberty Mutual, and growing tech and healthcare hubs
  • Easy access to Dallas North Tollway, connecting Frisco to Plano, Legacy West, and Downtown Dallas
  • Highly rated schools within Frisco ISD 👉 https://www.friscoisd.org/


This combination brings in executives, entrepreneurs, physicians, athletes, and investors — buyers who aren’t just shopping for a house, but a statement lifestyle.




#3 – Newman Village: Luxury With Art & Character 🎨✨


If you’re drawn to neighborhoods with soul and personality, Newman Village stands out immediately.


Located in Northwest Frisco, near Legacy Drive and Eldorado Parkway, Newman Village is a gated, master‑planned community built around one central idea: art as everyday life.


👉 Neighborhood overview: https://www.newmanvillage.com/



What makes Newman Village special?


  • Italian‑inspired central plaza that feels more like Europe than North Texas 🇮🇹
  • Sculptures, fountains, and curated artwork throughout the community
  • Architecture ranging from Mediterranean to Spanish and classic European styles


It’s no surprise this neighborhood has attracted professional athletes, business leaders, and families who want something that feels truly unique.



Home prices & lifestyle


  • Homes typically start around $1M and climb well past $4M+
  • Custom estate lots exceed one acre in the Homestead section
  • Resort‑style pool, tennis courts, walking trails, and an art‑focused Discovery Center


Families also love that Newman Village is zoned to Frisco ISD schools, with Newman Elementary nearby — a major plus for long‑term value.




#2 – Starwood: Frisco’s Original Luxury Powerhouse 🔐🌳


When it comes to prestige and privacy, Starwood remains one of the most respected addresses in Frisco.


Located in Southwest Frisco, just off the Dallas North Tollway, Starwood was one of the first luxury communities in the city — and it helped define what upscale living looks like here.


👉 Community info: https://www.starwoodfrisco.com/



Why buyers love Starwood


  • Double‑gated, guarded entrances with 24/7 security
  • Mature trees, rolling hills, creeks, and large estate lots
  • A long history of attracting executives and professional athletes

This is the kind of neighborhood where privacy isn’t optional — it’s the expectation.



What homes look like here


  • Median prices often hover around $1.5M+
  • Larger estates push into the $3M–$4M+ range
  • Homes commonly feature 5+ bedrooms, expansive outdoor spaces, and oversized garages


Residents also enjoy resort‑style amenities, walking trails, and immediate access to The Star District 👉 https://www.thestarinfrisco.com/ — one of Frisco’s top dining, entertainment, and event destinations.




#1 – The Preserve at Fields: Where Ultra‑Wealth Is Headed ⛳🏰


If there’s one neighborhood redefining luxury in Frisco, it’s The Preserve at Fields — and it’s on a completely different level.


The Preserve sits inside the massive Fields development, a 2,500+ acre master‑planned community in North Frisco that’s already being compared to destination luxury developments across the country.


👉 Fields Frisco overview: https://fieldsfrisco.com/



What sets The Preserve apart


  • Direct frontage along PGA Frisco’s championship golf courses 👉 https://www.pgafrisco.com/
  • Fully custom estates from North Texas’ top luxury builders
  • Some homes offering tournament‑level golf views right from the backyard


This is where true ultra‑luxury begins.



Pricing & home styles


  • Entry pricing generally starts around $3.5M
  • Hilltop and golf‑course estates can exceed $20M–$25M
  • Homes range from sleek modern designs to massive multi‑acre compound


Buyers here include high‑level executives, entrepreneurs, physicians, and high‑profile individuals who want both privacy and proximity.



Resort‑level amenities


  • Private resident club with pools, fitness center, and event spaces
  • Miles of scenic trails, lakes, and green space
  • Gated entrances, patrols, and advanced smart‑home security


And the long‑term upside? Massive.


The Preserve is the centerpiece of a $10+ billion development that will include:





Why Frisco’s Wealth Clusters in These Areas 📍


Frisco’s richest residents aren’t scattered across the city — they’re intentional about where they live.


These three neighborhoods consistently win because they offer:

  • ✅ Privacy and gated security
  • ✅ Strong long‑term appreciation potential
  • ✅ Lifestyle amenities you can’t easily replicate
  • ✅ Proximity to corporate hubs, golf, and luxury retail


It’s not just about owning a large home — it’s about owning the right location.




Final Thoughts: Is One of These Neighborhoods Right for You? 🤔🏠

Whether you’re drawn to the artistic charm of Newman Village, the established prestige of Starwood, or the next‑level luxury of The Preserve at Fields, one thing is clear:


This is where Frisco’s highest‑earning households are choosing to live — and invest.


As new developments open and demand continues to grow, these neighborhoods are likely to remain Frisco’s most desirable addresses for years to come.


If you’re considering a move to Frisco or want guidance on which area best fits your lifestyle and long‑term goals, getting in early — and choosing wisely — can make a huge difference. 🚀


Frisco may be full of great neighborhoods, but when it comes to true luxury, these three stand in a class of their own. 💎


If you’re shopping for homes in Dallas or want to sell your current home,

please reach out to the Living in Dallas Texas team so we can create a seamless

home buying or selling process for you!

📱214-761-8876  

📧 INFO@LIVINGINDALLASTX.COM

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Let's schedule a meeting! During this initial consultation, we'll learn more about your situation and what you're seeking in a home. We'll provide advice and address any concerns you may have in order to determine the best approach to achieving your goals. By the end of our conversation, we'll have a solid plan of action and next steps for moving forward.

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Connect with Living in Dallas Texas Team

Ready to take the next step?

Let's schedule a meeting! During this initial consultation, we'll learn more about your situation and what you're seeking in a home. We'll provide advice and address any concerns you may have in order to determine the best approach to achieving your goals. By the end of our conversation, we'll have a solid plan of action and next steps for moving forward.